Everyone has a JetBlue Story
May 2nd, 2006 by Larry SmithOr so the carrier with the good snacks (mmmm….blue chips) thinks.
From Coolhunting:
In order to tell the story of US domestic airline carrier JetBlue in a forthcoming web and tv campaign, JWT (their ad firm) decided to look to JetBlue passengers for content. New York based Mesh Architecture was tapped to create the physical Story Booth and Local Projects created the interactive experience inside the booth. The way it works is simple-walk in, tell your story and leave. The Story Booth is currently at the start of its 10 city tour in Rockefeller Center in NYC and will remain there through the weekend.