New marketing term really annoys me.
BackstorySometimes, not often, a term or word just really annoys me to pieces. In the past, it was the word "slather" that was at the top of my list. No reason why I dislike it so, I just do.
Now the term "branding" or "brand" has moved to the top of my list. People now speak of how to "brand" themselves or their business. It's not a bad word, neither was slather, they are both just words, but, boy, do they tick me off whenever I hear them.
I find this interesting, how I have such a strong reaction to a simple word that has never done anything to me!