Tuesday, October 4th, 2011
“Morocco to Essaouira: bonfire at sunset.”
“Road trip. Unlimited credit and time.”
“At Cannes: Penelope Cruz riding shotgun.”
SMITH Magazine is teaming up with MINI Cooper USA for a challenge that’s the first of its kind in both the six-word world and the car world: “The Best Test Drive Ever. Period.” The concept is simple, and the prize is grand. If you could test drive a MINI Cooper, with anyone, anywhere, and anything in your car, what would it be? Tough question, and one with innumerable possibilities. Enter the brilliance of brevity in the best form ever: six words.
MINI asked SMITH to help conceive and pick the winners of this Six-Word challenge because the this short form both embraces MINI’s spirit of doing more with less and rewards contestants with clever, original thinking, something we know something about at SMITH. The grand-prize winner will get a trip for two to the U.S. Spot of his or her choice (read the official rules on the contest page for more details) where they will get the chance to experience the very Six-Word Test Drive described in a half-dozen well-chosen words. Mine might be: “Clowns drag racing at Burning Man.” Or maybe: “Morocco to Essaouira: bonfire at sunset.”
Sadly, I can’t win, but you can. Enter your Six Words on “The Best Test Drive Ever. Period.” over at MINI.*
*Note: They don’t count as official entries if you leave in comments area here.