Thursday, June 3rd, 2010
SMITH Magazine’s Six-Word Memoir project has seen a lot of incredible iterations: six-word classroom projects, six-word prayers, appearances in hacking conferences and museums of art, partnerships with places such as The National Constitution Center and Bono’s One.org.
And now Six-Word Memoirs will be a mystery in a bottle. Or rather, a “prize” under an Honest Tea bottle cap. Call it our adult, writerly version of the unknown treasure at the bottom of the box of Cracker Jacks. I’ve been digging for prizes, decoding secret messages, peeling back labels, and popping open bottle caps for as long as I can remember. So, when our first book of Six-Word Memoirs was about to come out, I sent Honest Tea co-founder Seth Goldman a message—I just guessed his email and told him the honest truth: I love your tea—it’s tasty. I love your company—it has a socially conscious mission. Just as one of SMITH Mag’s core beliefs is to make better media, not simply more media, I wrote, you’re making a better drink, not just another drink. And I think SMITH’s Six-Word Memoirs are a perfect match for Honest Tea’s bottle caps. Seth replied: I love it, let’s do it.
This week, 100+ of the most thoughtful, inspiring, insightful, and funny Six-Word Memoirs can be found under around a million bottle caps across the country. Maybe it’s just me, but the little things in life—like reading short, short life stories in bottles of Black Forest Berry or Pomegranate Red Tea with Goji—give me a sweet little kick of inspiration. But just a tad sweet—that’s the Honest Tea and six-word way. Want your Six-Word Memoir inside a bottle cap? Shares yours on the Six-Word Memoir project, and now you’ll be considered for a bottle cap as well as a book (and in case your dream differs from ours, we’ll always check with you first).