Tuesday, April 10th, 2012
At this year’s South by Southwest Interactive Festival, SMITH founder and editor, Larry Smith, and Andrew Macguire, founder of InternMatch.com, led a panel about how small business can offer an effective and ethical internship program. We had a great conversation with the assembled crowd (a large one, especially given that we were scheduled the same time as the festival’s biggest star, Anthony Bourdain), and we ended our chat with our “Six Rules for Rocking an Internship Program.”
1. Promote your hiring brand, not just your position.
2. Hire for cultural fit as well as skills.
3. Manage expectations early.
4. Use carrots & sticks.
5. Check in. Check in. Check in.
6. Treat your intern like your future boss.
While in Austin, Andrew and I were also asked to do an interview with Jennifer King, an HR Analyst for SoftwareAdvice.com. That conversation, “What Does a Successful Internship Program Look Like?,” details much of our high points on this topic and can be seen in this video (above). Thanks to Andrew Maguire for being such a perfect co-leader of this conversation and to everyone who came out to our talk.