Thursday, July 9th, 2009
Personal ads are strange when you really think about them. While on one hand they are these short, to-the-point advertisements, they are also really intimate in that they come from people searching to make some kind of personal connection with another human being.
This is the subject explored in De-Classified: The Human Condition. Conceived by photographer Mark Andrew in January 2009, the project is comprised of real personal ads accompanied by portraits of the individuals who posted them. New photos are added each week and the results so far have been so completely fascinating and weirdly personal that it seems like it would be impossible to not become addicted to checking back for updates. And don’t think you’ll get away without losing an additional hour of your life when you have to go re-listen to that episode of This American Life about the classifieds now that you’ve been reminded of it. I hold you personally responsible for all this wasted time, Mark Andrew.