I just stumbled across Squidoo (with a little help from friend of SMITH and risk expert Denise Caruso), a new personal media site currently in beta-land. Here individuals build “lenses” based on topics of their own personal and professional expertise, from the heady to the practical to the guilty and pleasurable. Think of the site as a more democratic (and I sense somehow also more rarified) About.com, and another link to a Web built by the people, for the people, one tentacle at a time.