This is a great new, must-click social networking site. And it’s from Canadians.

“Introducing Looking Real Good, a new web site that believes, “Everyone deserves the spotlight sometime. … Looking Real Good knows what people who ‘get it’ look like — and it’s here to celebrate them with their very own online holiday.”

Read on:

Each day Looking Real Good presents a fresh new face, serving as a reminder that the web is full of charismatic and bizarre folks from every demographic. There’s no work for the reader — just a steady stream of rockin’ people to enjoy and be inspired by.

Relying on a simple, clean layout intentionally free of distractions, the project encourages its contributors to upload a portrait and discuss the things they are passionate about. This intimate gesture turns a moment of vulnerability into an opportunity for empowerment as people peek through a window into the lives of interesting strangers.

There is no voting or commentary here — these captured moments speak for themselves. … At once social and private, it’s the site that you need not ever actually click on.

I predict exponential growth and a quick sale to Gawker Media.