So I was recently watching (shaddup, I know) an episode of “Gordon Ramsay’s F Word,” a random, totally ADD-infotainment-age, show featuring the many talents of British celebrity chef Gordon Ramsay. As part of the show, they send a food critic off to do random things, and in this latest episode he did something fairly SMITH-related.

In our Toolbox, we have a section on DIY sites, where users can show off their projects and give others instructions on how to make their own. The restaurant critic, Giles Coren, showed off a distinctly British version of this phenomenon, Pimp That Snack, which takes classic British junk food and makes it big. Like, really big. Us Americans won’t be able to relate to some of the stuff, but it’s a fun site to check out anyway. (If you’re interested, here’s the project Coren worked on.)

After the jump, because it made me smile, a video sent to me by a friend at the day job — it’s not a personal media thing, but it is on YouTube, so it sort of counts. Also, it’s a penguin. A penguin who goes shopping. So rules be damned, I say.