During the last presidential election, it was Diddy’s “Vote or Die” campaign… this time, it’s MySpace’s The Impact Channel, which it just launched in hopes of getting young Americans to the polls in 2008.
That 18-34 demo is really a pot of gold—if you can get us to care.
Says Chris DeWolfe, CEO of MySpace: “By empowering our users with easy-to-find information, offered in a way they can relate to it, Impact will ignite their involvement in the political process.”
When users click on a candidate’s pic (you know who they are: Hillary, Barack, John M., Rudy, John E., Mitt, and a few others), they’re directed to the person’s MySpace profile. Impact users can also watch videos on the channel, donate cash, find a job, and register to vote.
Knowledge is power, baby. Be sure to check it out.