Brawn and Brawnier

August 8th, 2006 by john

Call me a sucker. Call me a sap. Call me a Kool-Aid-drinking idealist. But I once believed in the Web’s potential.


Tonight, I saw something that made me doubt. And that something was Brawny Academy, an online reality serial about … well, about paper towels. It tells the story of several men who are gradually educated in the finer points of paper-towel use.

There’s an entry link for low-bandwidth users. There’s an entry link for high-bandwidth users (”For full-screen video and extra features”). There’s an RSS feed. On a site about paper towels.


Maybe the most disturbing thing about it, though, is how much the interface reminds me of Myst.