Rumor has it that THIS BILLBOARD right now graces the corner of 7th Avenue at 54th Street in New York City.

Rumor also has it that the woman who bought the billboard maintains a blog, here, detailing all the things that her husband has done to her (and to be fair, she to him).

The Hoax Museum weblog, among many other blogs, has a post arguing that the billboard is probably viral marketing.

What do you think?