Shock and … OW!

July 5th, 2006 by john

shock the manBack in the ’60s, when people under thirty were loudly distrusting authority, the psychologist Stanley Milgram conducted a series of experiments at Yale aimed at finding out just how far that distrust (and its corollary, resistance) went.

“The social psychology of this century reveals a major lesson: often it is not so much the kind of person a man is as the kind of situation in which he finds himself that determines how he will act.” (1974)

You can read more about that here.

Anyway, in a weird, Webby update of Milgram’s shock experiments, the owner of ShockTheMan.com has committed himself to wearing a dog obedience shock collar (an Innotek ADV-300, for all you gadget freaks) for the next three months.

Visitors to his Web site are invited to pay a token amount to either shock him or prevent a shock from happening.

During this period you have the choice to shock me or prevent a shock from occurring. There are four levels of intensity to choose from, each progressively more painful. The price is represented by the Intensity level, $1-4. This is about dog karma. I used this on my dog and after testing it on myself, I realize this #%$^ hurts. So now it’s my time, shock the man or save him. …

10% of all monies collected each month will be donated to a local animal rescue, placement, or shelter center.

Follow the action here.

 
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